Business

Mr. Brian Moynihan Chief Executive Officer Bank of America Corporation 100 North Tryon Street Charlotte, NC 28202 Dear Mr. Moynihan: Every American business – large, small, or in between – shares one quality: It is only as strong as its reputation for honesty. If customers lose trust and belief in the integrity of any business, they will look for this quality elsewhere, and not stop until they find it. Bank of America knows this. It vigorously defends its reputation and does not let its name be tarnished by false accusations. That is why it is truly unfortunate that B of A (which you serve as CEO) is attacking a longtime former client, Galaxy Gaming (which I serve as CEO). Let me tell you about Galaxy Gaming. We are a small, publicly-traded company in Las Vegas that...
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This was originally posted on Apple.com I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions. First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that...
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Dear General Motors, We applaud you for not fully abandoning your current marketing with Facebook, even in the wake of what you have deemed an infective’ advertising campaign. As a public service to you and other brands evaluating their Facebook strategy, we would like to offer some informal counsel on how to improve the overall experience. For brands, Facebook’s potential extends well beyond its paid advertising program. GM and other brands must fully understand what it means to be “social” to the consumer, and how to leverage this opportunity to engage customers at their level, where it matters most. Being social is about engaging with fans and loyal customers with updates, responding to their requests and discussing relevant content with them. It’s about being there for your...
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