Open Letter to Bruce Willis

Subject: Open Letter to Bruce Willis
From: Matt Younkle
Date: 23 May 2015

Dear Bruce,

We weren’t surprised to learn that the recent stories about taking on Apple over rights to your iTunes collection turned out to be false. However, we suspect that this issue may be of genuine concern to you and to others who have amassed large collections of digital music downloads. For that, we feel your pain – and would like to lend a hand.

As a way to clear up the music ownership question and hopefully make up for some of the trouble caused by the free-wheeling London media, we have a simple offer for you: let us replace your entire iTunes collection, on us, with music you’ll really own on Murfie. We’ve even already opened up a Murfie account for you with some albums we suspect are part of your library.

I’m sure you have an absolutely incredible music collection. And, if you’re like most of us, it’s split between all of your CDs and the stuff you’ve downloaded from iTunes. The ownership rights that come with your CDs are clear. You can give them to a friend, trade them, sell them, donate them, and easily leave them to your heirs–all things that can be done with the music you own on Murfie.

However, as the recent press coverage has pointed out, your rights to the music you’ve downloaded are quite a bit more complicated. You’re likely limited in terms of how or where you can listen to your music. You certainly can’t sell or trade your downloads, and only time will tell if it will ever become possible to legally transfer rights to your downloads to your estate.

So, let us move your music collection to Murfie. To sweeten the deal, for every album in your collection that you move to Murfie, we’ll donate $10 to our charity of choice, the VH1 Save the Music Foundation. What do you say? You’ll get a complete collection of music you own and help out a great cause in the process. It doesn’t get better than that!

Sincerely,
Matt Younkle, Co-Founder
[email protected]

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