Dear Lego.
I love Lego. My 6 year old son loves Lego. He inherited all of mine three years ago and his collection has multiplied many times since. We spend time going to Brickies, our local Lego club. All he wants for Christmas is Lego, and we're even taking him to Windsor for a stay in the Lego hotel at Christmas.
It seems you can do no wrong.
But I'm concerned. For a few years now you have done free giveaways in the Daily Mail newspaper. And while holding back that wretching feeling, I've paid for a copy to get the free Lego pack. (And then promptly binned the paper) The poly bag packs usually end up as part of my sons advent calendar. Which he loves. But I'm afraid to say I can no longer do it.
While I disagree with their political stand I can accept their right to have it.
But lately their headlines have gone beyond offering a right wing opinion. Headlines that do nothing but create distrust of foreigners, blame immigrants for everything, and as of yesterday are now having a go at top judges in the U.K. for being gay while making a legal judgment. Their stories have gone a little too far. (A lot too far)
It genuinely bothers me, that a great progressive company like yours supports this "news" paper, helping increase its circulation.
Lego, to me has always been an inclusive product. Breaking barriers between gender, building children's imagination and confidence to do their own thing. Something adults and children can and do, bond over.
Your links to the Daily Mail are wrong. And a company like yours shouldn't be supporting them. And as crap as I feel telling my son he can't have the free Lego kit that he sees on the front of the paper in the store, I have explained to him that the paper it is attached to is the sort of paper that tells lies about people, like some of his friends from school. Even my six year old understands that what they print is wrong.
I'm sure I'm not the only person with this opinion. And I'm sure many people would like to know if you intend to keep supporting this publication in the future.
#stopfundinghate #nolego
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